Conversations with Grace from Natural Paint Co.
Grace is co-founder and head of customer satisfaction at the Natural Paint Company.
Formerly a nurse with a passion for keeping people healthy and living life to the fullest she became aware of a gap in the market and set about with her partner James to finding a paint alternative that wasn’t harmful or acrylic or chemically based. Natural Paint Company has removed all chemicals and replaced them with natural clay and plant resins.
Q: After your inspiration to produce chemical-free paint, how long did it take to launch?
A: 2 years. We have been selling for 4.5 years
Q: Did you have any problems breaking into the industry?
A: It is always challenging to introduce something new. Mostly it was a matter of reassuring people that the products worked! They last and are durable. That's our point of difference - we haven’t compromised on durability, performance or colour.
Q: What is your top-selling product?
A: Our go-to product is our paint. We also have a whole range of natural oils. The pure interior oil is great as it doesn’t yellow the timbers like polyurethane does and is fully waterproof.
Q: As you are based in Christchurch, how accessible is your product?
A: We have an online model which offers free shipping throughout NZ for orders over $99. All our packaging is recyclable and after considerable research, we know our paint is fully compostable.